Marketing and Branding
Consistency is Essential
Consistent branding across UAS and its Schools creates an overall image of mission clarity, coordination, and communication. Defining our university through consistent branding will raise our profile locally, regionally, statewide and nationally. Our goal is to unite the three campuses in Juneau, Ketchikan and Sitka in one visual message. Together, we can build community and alumni pride and attract, enroll and graduate more students!
Branding of the University and its Campuses and Schools
Materials representing the UAS institution and its schools as a whole must coordinate with current brand design set by the Creative Manager, UAS Enrollment Management and Student Affairs. Examples of recruiting materials exhibiting current brand design are available. For more information, download the UAS Brand Identity Booklet.
UAS Official Logos
Diverse organizations, like universities, maintain a family of related logos, united by a common color palette.
Whale Tail Logo: The main logo of UAS used for academic, administration, and marketing. The logo is comprised of two parts: the whale tail and the wordmark. Available in many variations designed to accommodate all campus, school and department names in both horizontal and vertical formats.
School Spirit Logo: A design refresh has given the previous UAS logo a more athletic style, in keeping with its use for school spirit and merchandise.
University Seal: Limited to official documents, the Chancellor, and selected merchandise.
Partnership Logos: Joint entities with other organizations may qualify for an exception to the branding policy. Contact firstname.lastname@example.org for more information.
The UAS palette: warm, saturated, nature-based colors inspired by the ocean, ferns, spruce and hemlock, salmon berries, soft gray skies — all the colors of Southeast.
|Color usage||RGB Value||CMYK Value||Sample swatch|
Materials for specific programs may utilize a more individualized design style tailored to that particular program. All the logo use guidelines apply.
Like, Follow, and Share
Use these suggested hashtags to keep conversations about UAS going
- Conversations showcasing all that is happening within UAS
- Array of posts about UAS life and school pride
- Keep in touch and updated about what UAS alumni are doing
Be a Social Superstar!
- Something to share? Please complete the submission form to request a post for news, event, or story idea.
- Lots to share? Takeover Instagram for a week and share what you love about your UAS life!
- Interested in more ways to get involved with social media or want to suggest an idea? Email email@example.com to set up a time to chat.
University of Alaska Southeast
Office Location | 11066 Auke Lake Way | Juneau, AK 99801
P: 907-PHONE | F: 907-FAX-NUMB | firstname.lastname@example.org
Adding the UAS Logo to your signature
- Visit the signature page
- From your browser's edit menu, click on "Select all" (exact wording may vary between browsers)
- From your browser's edit menu, click on "Copy"
- From the " menu" within your Google Mail, select "Settings"
- Scroll down to the "Signature" setting
- Put your cursor in the desired location to insert the UAS logo
- From your browser's edit menu, click on "Paste"
- Click on "Save Changes" towards the bottom of the page
Business cards and letterhead are created by the Creative Agency. To order, contact your department administrative assistant.
Merchandise and promotional items often have specific color and size specifications. Maximize the impact of your investment; contact email@example.com for these special projects.
Federal law requires one of the following statements to appear on all UAS print, multimedia, and web publications designed for external distribution:
UA is an AA/EO employer and educational institution and prohibits illegal discrimination against any individual: www.alaska.edu/nondiscrimination.
An optional sentence may be added:
In accordance with the Americans with Disabilities Act, this material is available in alternate formats upon request.
The accreditation statement can also be included with the AA/EO statement:
The University of Alaska Southeast is accredited by the Northwest Commission on Colleges and Universities.
The UAS Writing Style Guide is set up alphabetically and contains listings that will allow you to standardize everything you write for the University of Alaska Southeast. Reference materials include The Associated Press Stylebook, Webster’s New Dictionary and McGraw-Hill Dictionary of Scientific and Technical Terms. Use our web form to provide suggestions to this guide or the Website Content Guide.
Radio and TV/Internet ads must include “University of Alaska Southeast” in the script/copy. For all campuses, proper use is:
- “University of Alaska Southeast, Ketchikan Campus”
- “UA Southeast, Ketchikan Campus” (audio only)
Do not use these examples: “UA Juneau” or “University of Alaska Sitka” Do not use a comma, dash, or hyphen between Alaska and Southeast, e.g., “University of Alaska – Southeast”.
“UA Southeast” may be used instead of “University of Alaska Southeast” to avoid confusion with “UAF”, which has a similar sound.
Social Media Handle/Account Name
“UASoutheast” is the prefered handle/account name for social media.
You are encouraged to use the UAS website addresses www.uas.alaska.edu or uas.alaska.edu on printed materials, websites and presentations.
Campus-specific URLs are uas.alaska.edu/ketchikan, uas.alaska.edu/sitka, and uas.alaska.edu/juneau