B.B.A.
Marketing Emphasis
The B.B.A. program provides a course of study that (1) prepares students for professional positions in private or public business fields, (2) prepares them to evaluate and exploit viable business opportunities, and (3) prepares them for graduate study in business and related disciplines.
Admission Requirements
To be formally admitted to the B.B.A. program, a student must be in good standing at the University.
View details of the degree from the School of Management Website.
Degree Requirements (2011-2012 CATALOG)
Candidates must complete the general education requirements (GERs) as well as the specific program requirements listed in this section for a minimum of 120 credit hours. Any given course may be counted as fulfilling more than one requirement in a degree program, but the credit hours can only be counted once. Degrees must include 42 credits of upper-division (300 or above) courses, 24 of which must be completed at UAS. Courses used as major requirements cannot be used as GERs.
A minimum grade of C (2.0) must be earned in math (through MATH S107) and communication classes taken in the general education requirements. In addition, all students in the Bachelor of Business Administration (B.B.A.) program must either test out of or earn a C- or better in 3 hours of CIOS electives, 3 hours of CIOS spreadsheet or database courses, STAT S273, major and emphasis courses, and BA 462, Capstone. Students should complete the computer courses within their first sixty (60) credit hours.
Students in any of the business programs who are deemed deficient in any of the competency areas may be required to take additional courses to strengthen their skills before graduation. Any such additional courses can usually be counted as a program elective. Requiring supplementary course work will be considered if two different faculty members indicate a student has a weakness in the same outcome area.
| Minimum Credit Hours | 120 | ||
| General Education Requirements | 35 | ||
| Must include: | |||
| MATH | S107 | College Algebra (or higher) | 4 |
| ECON | S201 | Macroeconomics | 3 |
| ECON | S202 | Microeconomics | 3 |
| ___ | S__ | Electives | 16 |
| Major Requirements | 64-70 | ||
| ACCT | S201 | Principles Financial Acct* | 3 |
| ACCT | S202 | Principles Managerial Acct | 3 |
| BA | S151 | Introduction to Business | 3 |
| BA | S152 | Business Foundation Simulation* | 3 |
| CIOS | S260 | Business Communications | 3 |
| Select one from the following (3 credits): | |||
| CIOS | S235 | Spreadsheet Concepts & App | 3 |
| CIOS | S240 | Database Concepts & App | 3 |
| Select one from the following (3 credits): | |||
| BA | S374 | Into to Quantitative Methods | 3 |
| STAT | S273 | Elementary Statistics | 3 |
| Note: Lower division courses must be substantially completed before admission to upper division courses. In cases where some lower division courses have not yet been completed, permission is required to take upper division core or emphasis classes. | |||
| BA | S301 | Principles of Management | 3 |
| BA | S325 | Financial Management | 3 |
| BA | S330 | Legal Environment of Business | 3 |
| BA | S343 | Principles of Marketing | 3 |
| BA | S462 | Capstone: Strategic Management | 3 |
| BA | S490 | Political & Social Environment | 3 |
| BA | S498 | Applied Business Research* | 3 |
| ___ | S__ | Advisor-approved electives** | 6 |
| ___ | S__ | Electives | 16 |
| Select one from the following (3 credits) | |||
| ACCT | S316 | Accounting Information Systems | 3 |
| BA | S310 | Management Information Systems* | 3 |
| Select one from the following (3 credits) | |||
| BA | S375 | Project Management | 3 |
| BA | S412 | Operations Management | 3 |
| *Not required for accounting emphasis **School of Management electives (BA, ACCT, LAWS) *** ACCT S121 and S122 will meet ACCT S201 requirement |
|||
| Marketing Emphasis | 15 | ||
| BA | S311 | Buyer Behavior | 3 |
| BA | S363 | Marketing Communications | 3 |
| BA | S427 | Marketing & Entrepreneurial Financial Management | 3 |
| BA | S446 | Service Marketing | 3 |
| Select one from the following (3 credits): | |||
| BA | S441 | Retail Management | 3 |
| BA | S465 | Strategic Marketing & Management for Non-profits | 3 |
INTERNSHIP OPPORTUNITIES
The UAS Career Services Office provides a current listing of internship opportunities available to UAS students. These internships are funded by Alaskan, federal, national and international organizations and businesses. Changes occur frequently. If you have an interest in internships please contact Career Services for assistance. If admitted to a degree program you can also speak with a faculty member if you are interested in an internship for academic credit.
CONTACT INFORMATION
University of Alaska Southeast
11120 Glacier Highway
Juneau, Alaska 99801
Ph: 907-796-6100
Ph: 877-465-4827 ext. 6350 (toll free)
Program Website: uas.alaska.edu/som/business/bba
Email: admissions@uas.alaska.edu