Marketing
Do you enjoy writing, presenting, and thinking creatively to solve problems? Are you a people person? Then marketing might be for you!
Why marketing? A degree or classes in marketing provide you with knowledge in the core concepts of marketing, such as buyer behavior and marketing communications. A marketing degree at UAS prepares you for positions in retail, product management, market research, advertising, and public relations.
Students with marketing degrees find rewarding and interesting jobs as advertising media planners, marketing directors, market research analysts, and purchasing managers.
Want to learn more? Check out our programs and classes above, request more information, or even apply for admission today!
Bachelor of Business Administration: Marketing
Bachelor degree programs are designed to prepare students for employment, or graduate school, in their chosen field.
Typically a bachelor degree program is 120 credits (four years).
Degree Requirements (2012-2013 CATALOG)
Candidates must complete the general education requirements (GERs) as well as the specific program requirements listed in this section for a minimum of 120 credit hours. Any given course may be counted as fulfilling more than one requirement in a degree program, but the credit hours can only be counted once. Degrees must include 42 credits of upper-division (300 or above) courses, 24 of which must be completed at UAS. Courses used as major requirements cannot be used as GERs.
A minimum grade of C (2.0) must be earned in math (through MATH S107) and communication classes taken in the general education requirements. In addition, all students in the Bachelor of Business Administration (B.B.A.) program must either test out of or earn a C- or better in 3 hours of CIOS electives, 3 hours of CIOS spreadsheet or database courses, STAT S273, major and emphasis courses, and BA 462, Capstone. Students should complete the computer courses within their first sixty (60) credit hours.
Students in any of the business programs who are deemed deficient in any of the competency areas may be required to take additional courses to strengthen their skills before graduation. Any such additional courses can usually be counted as a program elective. Requiring supplementary course work will be considered if two different faculty members indicate a student has a weakness in the same outcome araea.
| Minimum Credit Hours | 120 | ||
| General Education Requirements | 35 | ||
| Must include: | |||
| MATH | S107 | College Algebra (or higher) | 4 |
| ECON | S201 | Macroeconomics | 3 |
| ECON | S202 | Microeconomics | 3 |
| Major Requirements | 64-70 | ||
| ACCT | S201 | Principles Financial Acct*** | 3 |
| ACCT | S202 | Principles Managerial Acct | 3 |
| BA | S151 | Introduction to Business | 3 |
| BA | S152 | Business Foundation Simulation* | 3 |
| CIOS | S260 | Business Communications | 3 |
| Select one from the following (3 credits): | |||
| CIOS | S235 | Spreadsheet Concepts & App | 3 |
| CIOS | S240 | Database Concepts & App | 3 |
| Select one from the following (3 credits): | |||
| BA | S374 | Into to Quantitative Methods | 3 |
| STAT | S273 | Elementary Statistics | 3 |
| Note: Lower division courses must be substantially completed before admission to upper division courses. In cases where some lower division courses have not yet been completed, permission is required to take upper division core or emphasis classes. | |||
| BA | S301 | Principles of Management | 3 |
| BA | S325 | Financial Management | 3 |
| BA | S330 | Legal Environment of Business | 3 |
| BA | S343 | Principles of Marketing | 3 |
| BA | S462 | Capstone: Strategic Management | 3 |
| BA | S490 | Political & Social Environment | 3 |
| BA | S498 | Applied Business Research* | 3 |
| ___ | S__ | Advisor-approved electives** | 6 |
| ___ | S__ | Electives | 16 |
| Select one from the following (3 credits) | |||
| ACCT | S316 | Accounting Information Systems | 3 |
| BA | S310 | Management Information Systems* | 3 |
| Select one from the following (3 credits) | |||
| BA | S375 | Project Management | 3 |
| BA | S412 | Operations Management | 3 |
| *Not required for accounting emphasis **Courses other than ACCT, BA and LAWS must be approved by your advisor. *** ACCT S121 and S122 will meet ACCT S201 requirement | |||
Emphasis Requirements (2012-2013 CATALOG)
| Marketing Emphasis | 15 | ||
| BA | S311 | Buyer Behavior | 3 |
| BA | S363 | Marketing Communications | 3 |
| BA | S427 | Marketing & Entrepreneurial Financial Management | 3 |
| BA | S446 | Service Marketing | 3 |
| Select one from the following (3 credits): | |||
| BA | S441 | Retail Management | 3 |
| BA | S465 | Strategic Marketing & Management for Non-profits | 3 |
UAS is an open enrollment institution, this means that you do not have to be in a UAS degree program to take a class. Anyone can take our classes as long as they meet the course pre-requisites.
Business organization, nature of major business functions such as management, finance, accounting, marketing and personnel administration. Opportunities and requirements for professional business careers.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77968 | J01 | Michael Boyer | EG109 Tue, Thu 7:00p - 8:30p 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $513 (additional charges may apply)
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77969 | JD1 | Richard Wolk | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $513 (additional charges may apply)
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77970 | JD2 | Michael Boyer | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $513 (additional charges may apply)
Provides application of concepts from BA S151. Students will make managerial decisions for a company in competition with other simulated companies. They will gain experience in thinking about the main functional areas of the business and how those affect firm performance in a competitive economic environment.
Prerequisite: BA S151.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77971 | JD1 | Alexis Amstutz | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm For more information call (907) 796-6402 For more information call 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $513 (additional charges may apply)
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 78005 | JD2 | Alexis Amstutz | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $513 (additional charges may apply)
Survey of core areas of business administration with particular emphasis on organization and operation of small and middle-scale businesses. Business law, personal finance, manufacturing, marketing and finance included at the introductory level.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 78007 | JD1 | Ljubomir Lj Medenica | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $513 (additional charges may apply)
Survey of the basics of management. Synthesis of the traditional and contemporary quantitative and behavioral approaches to the subject of management.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77974 | JD1 | Dustin Hofeling | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at bookstore.mbsdirect.net/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 78009 | JD2 | Dustin Hofeling | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
Provides a managerial perspective showing how to use information systems. Course enables students to understand the information systems planning cycle covering five functional areas: financial, marketing, manufacturing and production, human resources, and office information systems.
Prerequisite: CIOS S235 or CIOS S240.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77976 | JD1 | Colleen Mckenna | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
Examines how and why we behave as buyers and consumers and the implications for marketing. Practical application of the fundamental principles is emphasized.
Prerequisite: BA S343 recommended.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77977 | JD1 | Elizabeth Minton | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
Intensive analysis of the methods of financial planning and control, asset management, and other functions performed by the financial executive.
Prerequisite: ACCT S201.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77978 | JD1 | Anselm Staack | EL104 Mon, Wed 5:15p - 6:30p 9/3 - 12/14 DISTSATLTE Mon, Wed 5:15p - 6:30p 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77979 | JD2 | Anselm Staack | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
This course examines business in its relation to the legal and judicial systems and to government regulation. It explores legal concepts and issues pertaining to competition, sales, employees, liabilities and forms of doing business.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77980 | JD1 | Michael Boyer | DISTWEB 9/3 - 12/14 |
Internet and e-mail required. Registered students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77981 | JD2 | Michael Boyer | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
Role of marketing in society and economy; the business firm as a marketing system; management of the firm's marketing effort.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77982 | JD1 | Richard Wolk | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77983 | JD2 | Richard Wolk | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
Departmentalization, motivation, job enrichment, and business organization. Problem solving skills as applied to organizational problems.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77984 | JD1 | Kristy Smith | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
Management of operations, production, service system with emphasis on quantitative analysis. Characteristics of systems, types of production and service, forecasting, scheduling, facility design, and other topics in operations management will be covered. Quantitative techniques include linear, integer and goal programming as forecasting and queuing models.
Prerequisite: MATH S107; and BA S374 or STAT S273.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77987 | JD1 | Kristy Smith | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
A detailed overview of the financial implications faced by those in sales, service, and marketing with an established business, and the financial implications faced by those interested in starting a business venture.
Prerequisite: BA S325 and BA S343.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77988 | JD1 | Richard Wolk | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
Provides a broad detailed overview of the practical issues and techniques that encompass fraud investigation and examination, forensic accounting, legal and liability issues, related criminology, and ethical considerations.
Prerequisite: ACCT S201 or BA S325.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 80433 | JD1 | Anselm Staack | EL104 Tue, Thu 5:15p - 6:30p 9/3 - 12/14 DISTSATLTE Tue, Thu 5:15p - 6:30p 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call 796-6402 in Juneau, or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
Assists executives, administrators and union business agents in the private and public sectors or students who aspire to such careers in dealing with collective benefit efforts of employees as developed and controlled by tradition, regulatory agencies and the courts. Coursework focuses on organizing, negotiating, arbitrating and the duty of a union to its members.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 80535 | JD1 | Cynthia Rogers | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
In-depth examination of business policy and strategy. This course integrates the competencies and knowledge from the business disciplines and functional viewpoints into a comprehensive strategic planning and implementation process using a series of case studies and business simulation. Designed as the Capstone course for senior BBA students, intended to be taken during the final semester.
Prerequisite: BA S301, BA S325, BA S343, and STAT S273.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77991 | JD1 | Heidi Connole | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
This course provides a comprehensive examination of international business environments and practices. Attention is given to how differences in culture, political/legal systems, and economic systems influence business practices and trade patterns. Special attention is given to how globalization influences business practices.
Prerequisite: ECON S201.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 80537 | JD1 | Heidi Connole | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
Policy decisions and governmental regulations affecting business as well as the social responsibility of business in society.
Prerequisite: ECON S201.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77993 | JD1 | Ljubomir Lj Medenica | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)
Investigation of an issue that falls within the scope of the students emphasis area. Topic must be approved by a faculty member who teaches in the student's emphasis area. May be repeated for credit.
Prerequisite: Completion of all BBA emphasis courses, and departmental approval.
| CRN | SECTION | INSTRUCTOR | MEETS |
|---|---|---|---|
| 77996 | JD1 | Heidi Connole | DISTWEB 9/3 - 12/14 |
Requires access to a computer with Internet and e-mail. Registered Students must access UAS-Online at uas.alaska.edu/online for textbook and course information and to edit their personal profile. Order textbooks at least one week prior to first day of class from MBS at direct.mbsbooks.com/ualaska.htm or call 1-800-325-3252. For more information call (907) 796-6402 or 1-800-478-9069 toll-free.
Tuition and fees: $624 (additional charges may apply)