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One of the goals of the website redesign was to focus on the student, both future and current. To focus on our students we must ask ourselves several questions:

  • Who are they?
  • What do they want?
  • Where are they looking for it?
  • How can you give them the solutions/answers/actions that they want?

Tip: Make sure you answer “Why am I interested?” quickly and in a way that is easy to understand.