Mediamark MRI+ Internet Reporter
Internet Reporter from Mediamark Research & Intelligence (MRI), provides access to MRI's Survey of the American Consumer and related databases for use by students and teachers in support of their academic activities.
Restrictions on use: users of MRI are responsible for the following license restriction "the university may use the Mediamark Data for academic teaching purposes, but may not include in any publication any quotation from the Mediamark Data, including (without limitation) in any research reports or papers, in any articles in professional journals or for any textbooks or other teaching materials disseminated outside the University .... or otherwise disseminate the Mediamark Data."
In order to use the MRI+ you need to register using your UAS e-mail address (firstname.lastname@example.org). You will then be recognized as a UAS student, faculty, or staff member. If you do not have a UAS e-mail address that ends in uas.alaska.edu, it will not be possible for you to use MediaMark. After registering, you will be sent an e-mail from MRI asking you to validate your account. Once this has been done, you will have access to the data tables.
For assistance in using MRI, please use these documents:
Click on the Mediamark Reporter button to access the data tables. The UAS subscription to this database includes media/demographic and product data for the following groups:
- National: adults
- Teenmark: teens 12-17
- Local Market: top 10 markets
- Business-to-Business: business purchase decision makers
- Upper Deck: top 10% of U.S. households ranked by income
Access to Mediamark MRI+ Internet Reporter at UAS is provided by Egan Library, the School of Management, and UAS' SIFE (Students in Free Enterprise).