Learn • Engage • Change

• Reflects the image at the foundation of the UAS branding strategy
• Helps define the UAS identity
• Aligns with the strategic plan in that it shows UAS as a distinctive learning community
• Speaks to a variety of target markets simultaneously
• These three iconic, open-ended words let the audience fill in the blanks as per their individual place in life, whether a 17 year old junior in high school or 31 year old single parent
• Can be positioned for all UAS prospective students: residential, arts and sciences, career education and distance
• Meets the goal of a SMART brand strategy: Simple, Meaningful, Accurate, (can be) Reinforced and Tangible

Who is the audience? Prospective and would-be returning students. Parents of traditional age prospective students.

What are their perceptions? Runs the gamut, from that UAS in the great white north (Outside) to friendly and accessible (local) to elitist (also local) to amazing place with quality instructors (transfer students). More Research needed.

What do they need? Anything from a pottery class to an automotive certificate to an MBA.

Why are we doing this? To raise our profile locally, regionally, statewide and nationally. To build community and alumni pride. To attract, enroll and graduate more students!

How will it be measured? Student surveys. Focus groups. Internet surveys. Phone surveys? Hire professional market research firm?

Learn:

• Join cutting edge research on climate change or fisheries management
• Study literature and the environment with the only undergraduate program of its kind in the country
• In a place unparalleled for natural beauty on a lake framed by lush mountains and towering glaciers
• In your own home via distance delivery
• Southeast Alaska is the home of the capital of Alaska. Opportunities to learn in the field with state and federal government abound.
  

Engage:

• Free of the distractions of traffic and mega-malls, students engage with each other, faculty and staff and the natural environment.
• UAS faculty are sought after published scholars who travel the United States and the world making presentations on Alaska Native culture to climate change research.
• Faculty choose to teach at an institution with low teacher-student ratio where they are assured a personal relationship with each student.
• Distance courses provide quality, individualized instruction.
• Student services provide individual guidance and nurturing not possible at larger schools

Change:

• The World, starting with your life
• Embark on a life adventure at the University of Alaska Southeast
• Train for a new career in business, health care, construction, automotive or mining technology in your community or via distance delivery
• Pursue a untapped passion for acting with a minor degree in theatre with the nationally recognized Perseverance Theatre or art with professional artist faculty
• Become a teacher with a Master of Arts in education
• Become certified in Outdoor Education in one of the most spectacular wilderness areas on the planet