Marketing is the overall process that connects any organization to their customers and other stakeholders. Students who are drawn to helping companies and organizations find better ways to communicate with customers and to meet their needs and demands will find this emphasis just what they need. Course work ranges from understanding buyer behavior to sophisticated marketing communications planning and management of sales and promotions.
Marketing involves the conception, promotion, exchange and physical distribution of goods, services and ideas to satisfy the economic and social needs of a society. It is an important area of activity in any business or any other type of organization. Employment opportunities in marketing are varied and attractive. Such opportunities exist in product development, marketing research, advertising and sales promotion, sales and customer service, export marketing, product management, social marketing, etc.
The courses beyond the BBA core course requirements for the Marketing emphasis include:
Depending on the students particular focus within the marketing field, they will select one of the following two courses to round out their Marketing emphasis
