Marketing Emphasis
Marketing is the overall process that connects any organization to their customers and other stakeholders. Students who are drawn to helping companies and organizations find better ways to communicate with customers and to meet their needs and demands will find this emphasis just what they need. Course work ranges from understanding buyer behavior to sophisticated marketing communications planning and management of sales and promotions.
Marketing involves the conception, promotion, exchange and physical distribution of goods, services and ideas to satisfy the economic and social needs of a society. It is an important area of activity in any business or any other type of organization. Employment opportunities in marketing are varied and attractive. Such opportunities exist in product development, marketing research, advertising and sales promotion, sales and customer service, export marketing, product management, social marketing, etc.
The courses beyond the BBA core course requirements for the Marketing emphasis include:
- BA311 Buyer Behavior
- BA363 Marketing Communications
- BA427 Marketing & Entrepreneurial Financial Management
- BA446 Services Marketing
Depending on the students particular focus within the marketing field, they will select one of the following two courses to round out their Marketing emphasis
- BA465 Strategic Marketing & Management for Non-Profits
- BA441 Retailing Management
SUGGESTED COURSE SEQUENCE
Below is a description of the emphasis requirements from the UAS Catalog.
You can obtain a program suggested course sequence CHECKLIST by downloading the following document
Degree Requirements (2011-2012 CATALOG)
Candidates must complete the general education requirements (GERs) as well as the specific program requirements listed in this section for a minimum of 120 credit hours. Any given course may be counted as fulfilling more than one requirement in a degree program, but the credit hours can only be counted once. Degrees must include 42 credits of upper-division (300 or above) courses, 24 of which must be completed at UAS. Courses used as major requirements cannot be used as GERs.
A minimum grade of C (2.0) must be earned in math (through MATH S107) and communication classes taken in the general education requirements. In addition, all students in the Bachelor of Business Administration (B.B.A.) program must either test out of or earn a C- or better in 3 hours of CIOS electives, 3 hours of CIOS spreadsheet or database courses, STAT S273, major and emphasis courses, and BA 462, Capstone. Students should complete the computer courses within their first sixty (60) credit hours.
Students in any of the business programs who are deemed deficient in any of the competency areas may be required to take additional courses to strengthen their skills before graduation. Any such additional courses can usually be counted as a program elective. Requiring supplementary course work will be considered if two different faculty members indicate a student has a weakness in the same outcome area.
| Minimum Credit Hours | 120 | ||
| General Education Requirements | 35 | ||
| Must include: | |||
| MATH | S107 | College Algebra (or higher) | 4 |
| ECON | S201 | Macroeconomics | 3 |
| ECON | S202 | Microeconomics | 3 |
| ___ | S__ | Electives | 16 |
| Major Requirements | 64-70 | ||
| ACCT | S201 | Principles Financial Acct* | 3 |
| ACCT | S202 | Principles Managerial Acct | 3 |
| BA | S151 | Introduction to Business | 3 |
| BA | S152 | Business Foundation Simulation* | 3 |
| CIOS | S260 | Business Communications | 3 |
| Select one from the following (3 credits): | |||
| CIOS | S235 | Spreadsheet Concepts & App | 3 |
| CIOS | S240 | Database Concepts & App | 3 |
| Select one from the following (3 credits): | |||
| BA | S374 | Into to Quantitative Methods | 3 |
| STAT | S273 | Elementary Statistics | 3 |
| Note: Lower division courses must be substantially completed before admission to upper division courses. In cases where some lower division courses have not yet been completed, permission is required to take upper division core or emphasis classes. | |||
| BA | S301 | Principles of Management | 3 |
| BA | S325 | Financial Management | 3 |
| BA | S330 | Legal Environment of Business | 3 |
| BA | S343 | Principles of Marketing | 3 |
| BA | S462 | Capstone: Strategic Management | 3 |
| BA | S490 | Political & Social Environment | 3 |
| BA | S498 | Applied Business Research* | 3 |
| ___ | S__ | Advisor-approved electives** | 6 |
| ___ | S__ | Electives | 16 |
| Select one from the following (3 credits) | |||
| ACCT | S316 | Accounting Information Systems | 3 |
| BA | S310 | Management Information Systems* | 3 |
| Select one from the following (3 credits) | |||
| BA | S375 | Project Management | 3 |
| BA | S412 | Operations Management | 3 |
| *Not required for accounting emphasis **School of Management electives (BA, ACCT, LAWS) *** ACCT S121 and S122 will meet ACCT S201 requirement |
|||
| Marketing Emphasis | 15 | ||
| BA | S311 | Buyer Behavior | 3 |
| BA | S363 | Marketing Communications | 3 |
| BA | S427 | Marketing & Entrepreneurial Financial Management | 3 |
| BA | S446 | Service Marketing | 3 |
| Select one from the following (3 credits): | |||
| BA | S441 | Retail Management | 3 |
| BA | S465 | Strategic Marketing & Management for Non-profits | 3 |