Course Description
Seminar in Marketing
Code and Number
BA - S692B
Prerequisites
BA 343 or equivalent.
Description
Survey of the basic concepts in marketing: understanding customer needs and wants; developing appropriate products and services; structuring service systems and service interactions; customer contact personnel; pricing; distribution; and marketing communications. Application to case studeis which examine how social, economic and cultural factors affect marketing, and how to use marketing concepts in specific competitive environments.
Scheduled
Location
Fee
Instructor
Dates
Days and Times