Key elements include a 30-second in-house produced television commercial and Website featuring video faculty testimonials on why they choose to teach and work at UAS. The commercial is currently running statewide on public and commercial television. Supporting campaign video content was filmed on-location along nearby shoreline and the Mendenhall glacier and on-campus in the ceramics studio and at the Noyes Pavilion. The commercial and Web-directed content is available for viewing online at www.uas.alaska.edu/why-faculty