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In general, follow standard grammar rules. You can ignore some rules to keep it conversational. Sometimes clarity is improved online with:

  • Split infinitives
  • Sentences ending with prepositions
  • Sentences starting with conjunctions
  • Numbers used instead of writing them out to draw attention to facts.

Tip: Using “you” improves memory of content and makes the information personal.

Do

UAS helps students fully realize their potential.

In choosing a major, it may help to list the classes you’re interested in.

Preparing for college can be stressful. But with planning and research, many students find the experience rewarding.

Students must start and complete 9 credits of academic study.

Don't

UAS helps students to realize their potential fully.

In choosing a major, it may help to list the classes in which you’re interested.

Preparing for college can be stressful. Many students find the experience rewarding with planning and research.

Students must start and complete nine credits of academic study.